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Itís March and Iím looking ahead to the regional summer art shows and debating on in which to participate. In the past, my criteria have been distance from home, the revenue I made, and number of show days. This year Iím being more critical and examining the impact of the distance and days and entry fees against the returns.
I was surprised to find that a 2-day show 40 miles away (thatís 2 round trips) was more economical than the 1-day show in my hometown. My receipts were almost the same last year, but in previous years (and I keep those kind of records) the 2-day show had netted more.
My hometown show, a juried show that Iíve been in for more than a dozen years, will stay on my schedule, but I will do more local advertising to hopefully boost sales. Iíll also continue this new method of determining which show is worth the effort.